Yes, you read it correctly. Bjorn Heidenstrom (Norwegian; Bjørn Heidenstrøm) is CYCLING from Oslo to South Africa!
Why?
Bjorn is looking to unite all those who want to see the world's largest football-shirt wave in the wind during the World Cup, South Africa, 2010. A group for those who believe that football is more than a 4-4-2.
Bjorn is cycling (and is hoping for lifts) from Oslo to South Africa to collect signed football jerseys from all teams of all levels. All these shirts will be be sewn together to form the world's largest signed football-shirt - a symbol that all football stands together and does not forget the young refugees.
He says, "We are creating the world's largest football shirt - a shirt and a symbol that is sewn together by the signed club-shirts. The Shirt symbolises "the football family standing together and not forgetting the small ones"
It's top clubs, lesser clubs and even fans who sign their own shirts and become a part of the the big shirt - all are welcome. The project was tested in the summer 2008 and we have 187 signatures from professional, top, and smaller clubs. Celebrities from the music and movie world have also contributed as fans signed their favourite club shirts
The project is being run in co-operation with The Refugee Council (www.nrc.no) and their campaign: "Forget me not"
How?
The trip started from Oslo, Norway on 20 June and in the course of 10 months Bjorn will have visited over 50 countries. He cycles alone through the whole of Europe, as well as cycling and hitchhiking through Africa. The journey starts from the Nobel Peace Centre, Oslo and ends on Robben Island, Cape Town, South Africa.
Excitingly, www.nettavisen.no (300,000 unique users daily) promotes the journey on their front page every day.Bjorn is sending content from all the countries, places and people he visits. This content ranges from the history, culture, tradition to the people and events.
How Can You Become Involved?
(a) You could forward this knol to any press contacts you have. THANKS
(b) You could forward this knol to any contacts you have with ANY football club (great or small)
(c) You could even send a shirt direct to Bjorn
(d) You could meet him on his trip through Europe and Africa.
(e) He will do a press-opp/photo call with you, your club or your company.
We want you to spread "the good message" and help with contacts and accommodation where required. He will need much help eventually.
He is looking to meet as many people as possible to meet him in the UK 5th August -18th September? Please contact Bjorn via www.theshirt2010.net
Why?
Bjorn is looking to unite all those who want to see the world's largest football-shirt wave in the wind during the World Cup, South Africa, 2010. A group for those who believe that football is more than a 4-4-2.
Bjorn is cycling (and is hoping for lifts) from Oslo to South Africa to collect signed football jerseys from all teams of all levels. All these shirts will be be sewn together to form the world's largest signed football-shirt - a symbol that all football stands together and does not forget the young refugees.
He says, "We are creating the world's largest football shirt - a shirt and a symbol that is sewn together by the signed club-shirts. The Shirt symbolises "the football family standing together and not forgetting the small ones"
It's top clubs, lesser clubs and even fans who sign their own shirts and become a part of the the big shirt - all are welcome. The project was tested in the summer 2008 and we have 187 signatures from professional, top, and smaller clubs. Celebrities from the music and movie world have also contributed as fans signed their favourite club shirts
The project is being run in co-operation with The Refugee Council (www.nrc.no) and their campaign: "Forget me not"
How?
The trip started from Oslo, Norway on 20 June and in the course of 10 months Bjorn will have visited over 50 countries. He cycles alone through the whole of Europe, as well as cycling and hitchhiking through Africa. The journey starts from the Nobel Peace Centre, Oslo and ends on Robben Island, Cape Town, South Africa.
Excitingly, www.nettavisen.no (300,000 unique users daily) promotes the journey on their front page every day.Bjorn is sending content from all the countries, places and people he visits. This content ranges from the history, culture, tradition to the people and events.
How Can You Become Involved?
(a) You could forward this knol to any press contacts you have. THANKS
(b) You could forward this knol to any contacts you have with ANY football club (great or small)
(c) You could even send a shirt direct to Bjorn
(d) You could meet him on his trip through Europe and Africa.
(e) He will do a press-opp/photo call with you, your club or your company.
We want you to spread "the good message" and help with contacts and accommodation where required. He will need much help eventually.
He is looking to meet as many people as possible to meet him in the UK 5th August -18th September? Please contact Bjorn via www.theshirt2010.net
Some of the supporters: the Football Associations of Norway, Finland and Republic of Ireland, The Premier Soccer League in South Africa, Per Ravn Omdal, Per Bredesen, Sir Elton John, Kjetil Siem, David Fairclough, Giovanni Trapattoni and hundreds and hundreds of clubs great and small from the USA, S.America and Europe.
(This listof supporters is growing daily)
NOTES:
Bjorn Heidenstrom (Norwegian; Bjørn Heidenstrøm) is an ex-professional footballer with a long career in Norway and England (Leyton Orient) He has worked with football as a hub for; marketing, media, values, Soccer Against Crime and Valerenga against racism. He is making content each day on the 10 month journey. He uses a handheld camera (video and still), mobile phone, a laptop and dictation. Photos and text published directly with mobile telephone as modem to PC. Video is published where there is wireless/cable Internet.
Web: www.theshirt2010.net (English) www.theshirt.no (Norwegian)
NOTES:
Bjorn Heidenstrom (Norwegian; Bjørn Heidenstrøm) is an ex-professional footballer with a long career in Norway and England (Leyton Orient) He has worked with football as a hub for; marketing, media, values, Soccer Against Crime and Valerenga against racism. He is making content each day on the 10 month journey. He uses a handheld camera (video and still), mobile phone, a laptop and dictation. Photos and text published directly with mobile telephone as modem to PC. Video is published where there is wireless/cable Internet.
Web: www.theshirt2010.net (English) www.theshirt.no (Norwegian)
Twitter www.twitter.com/heidenstrom
See - http://www.fanbase.com/Bjorn-Heidenstrom - check articles
